SEO
Search Engine Optimization
The technical and content foundations that let search engines crawl, index, and rank your pages.
About Amy
I turn complex SEO data into practical action plans.
20+ years of SEO experience across technical SEO, content strategy, migrations, audits, reporting, and cross-functional implementation.
20+Years of
SEO experience
SEO experience
My focus is translating complex crawl, content, and AI-visibility data into a prioritized plan your developers and content team can actually execute — not a 90-page report that sits in a drawer.
Focus Areas
- Technical SEO
- AI visibility & GEO
- Audits & reporting
- Migration support
- Content strategy
- Cross-functional implementations
Areas of Expertise
Optimizing for search — and the engines that answer with AI.
Search is no longer just ten blue links. I work across the full spectrum of how people — and machines — find and cite your content.
AEO
Answer Engine Optimization
Structuring content so it's eligible to surface in direct answers, featured snippets, and voice results.
GEO
Generative Engine Optimization
Understanding how LLM-powered search interprets, represents, and cites your site in AI answers.
AI
AI Readiness
Making your site technically legible to AI — clean markup, structured data, and crawlable content.
Ready to see what's holding your site back?
Start with a focused audit and get a prioritized, team-ready action plan.